RangeMe Sourcing Campaign
Designing a sourcing experience that helps retail buyers review submissions and coordinate decisions, while giving suppliers clearer communication about the outcome.
What is a RangeMe Sourcing Campaign?
RangeMe connects retail buyers with suppliers looking to get their products into stores. Through Sourcing Campaigns, retailers invite suppliers to submit products for a specific need, such as a category review or an upcoming assortment.
Buyers then review the submissions, decide which products to pursue, and communicate the results to suppliers. The campaign spans both sides of the marketplace: buyers need an efficient way to make decisions, and suppliers need to understand the outcome.
Sourcing Campaigns outgrew the experience built for them.
A single campaign could attract thousands of submissions, yet the experience built on top of RangeMe’s Browse page did not make them easy to manage. Buyers had to find campaign submissions through a filter, then open individual brand profiles to see the information they needed.
Reviewing submissions depended on spreadsheets, manual exports, and help from RangeMe’s team. Our CTO exported reports for retailers on request. Customer Success coordinated meetings, tracked decisions, and emailed results. Suppliers often had no clear way to know what happened after they submitted their products.
Previous experience
Campaign submissions were buried in Browse, and key details were hard to find
What I did
Over two years, I led the redesign from discovery through launch. The PM and I met with internal stakeholders and five Customer Success teammates to understand the campaign workflow and gather requests. As the list grew across many use cases, we spoke with five buyer administrators who use the experience to learn what mattered most to them. Their priorities differed from some of the internal requests. We brought those findings to engineering, where we learned that several proposed features would take years to build, and focused V1 on the changes buyers needed most. Seven buyers tested the high-fidelity prototype before release.
Helping buyers manage campaigns in one place
- Campaign hubOrganize campaigns and submissions in one focused view.
- Actionable decisionsRecord approval and decline decisions in the product.
- Management and collaborationSee team progress and export campaign results.
Buyer experience
A dedicated campaign hub with submissions, team progress, and decisions.
Giving suppliers a clear outcome
- Communication to suppliersSend campaign results by email and keep the retailer’s decision and message available in RangeMe.
- Feedback at the right momentInvite approved suppliers to review RangeMe on Trustpilot after they see their result.
Supplier experience
Automated emails and in-product results keep suppliers informed.
More campaigns could run through the platform
The redesign earned praise from Customer Success, leadership, the buyers we worked with, and suppliers who shared their feedback online. Customer Success began promoting Sourcing Campaigns to more buyer teams. The number of active campaigns grew from about 5 at a time before the project to around 20 today.
The in-product insights and export tools meant our CTO no longer needed to export reports for retailers on request. Walmart became RangeMe’s first paying buyer customer for a customized campaign experience, adding 4.69% to company revenue. Its use expanded from one global Open Call to international sourcing campaigns. These outcomes reflect broader product and business efforts alongside the redesign.
Automated campaign decisions replaced silence with a clear response for suppliers. Those who received an approval also saw a prompt to review RangeMe on Trustpilot alongside the buyer’s message. That prompt was a major driver of the rise in RangeMe’s company-wide Trustpilot score from 2.8 at the project’s start to 4.4 in November 2026.
Make tradeoffs visible before building
The initial requests described many features, but conversations with buyers changed what we prioritized. Prototypes also helped the team evaluate competing ideas in the context of the actual experience, making it easier to recognize when a proposal would create problems for users.
If I were starting again, I would define success metrics and capture baseline data at the beginning of the project. Setting clear KPIs for review time, support requests, and decision completion would have helped us measure the redesign’s effect after launch, rather than relying mainly on growth and qualitative feedback.